ZoomInfo a Semantic Search Engine
ZoomInfo is a semantic search engine that focuses on business and people searches. It is truly interesting to type in your own name and see what pops up. For the most part the information gathered comes from your own sites and profiles on other membership based sites.
It is much more effective that Googling personal information or specific business information. This is a great research tool.
With that said there are some bugs to work out. I noticed that the information it gathered for me was not all about me. It doesn’t discriminate between me and another person with the same name. That would be extremely difficult if you have a common name. If you are using ZoomInfo I assume you are fairly bright and can determine the valid info from the invalid.
I have seen reviews from individuals who are ticked that their personal information is posted in ZoomInfo. They are issuing complaints that their information was illegally gathered or that it is not legal to even post such info. For the most part I bet what you find on ZoomInfo could be eventually found in Google however ZoomInfo just cuts out the other info not at all related to personal or company info.
If you are interested in finding specific info about a company or a person ZoomInfo is a great place to start. It doesn’t just find pages with your info in it but grabs those pages and collects in a more meaningful manner.
Semantic Search is Web 3.0
Web 2.0 Social networking is one of my personal favorites. It allows immediate and personal contact instantly. It is the new friendlier telephone. It does what the web was intended to do by bringing people miles apart together as if they were talking over the fence.
Now we are already starting to see the emergence of Web 3.0 It is the combining the information people are sharing in a more search friendly way. Instead of getting general search results that contain the information you are seeking you will also start seeing the pages that contain the information you meant to find.
Web 3.0 is the development of the semantic web. It is a lot to wrap your brain around. Just by reading a few very targeted articles on the subject I am excited about the possibilities.
The semantic web will completely change the way we find things on the net. the semantic search process will be able to decipher our search queries and return the information we meant to find instead of the word found in a few web sites. Search will become even more targeted.
In future posts I will be reviewing a few Semantic Engines including
1. ZoomInfo
2. Powerset
3. Semanticator
4. Twine
Beginners Guide to Twitter
Twitter is a mini blogger instant socializer that has quickly caught on fire. I found a great beginners guide to Twitter.
Be careful once you start to twitter you may find it hard to stop. Click here if you want to follow me on Twitter.
Start learning Twitter of the ground up with the Twitter Beginners Handbook Article.
Twitter Pictures
Tiwtpic is an awesome little app for sending pictures view your tweets. Just allows your twitter relationships to grow in a more visual and personal way. Pictures are bringing real life to the twitter platform.
Visit TwitPic and log in with your Twitter Username and Password to start sharing pictures.
Affiliate Marketers Walk For a Cure
Missy Ward who is co founder of Affiliate Summit has put together an incredible team of Affiliate Marketers to Participate in the Breast Cancer 3-Day. The 3-Day is a 60 mile walk celebrating the amazing lives of people who have suffered the effects of Breast Cancer organized by the Susan Komen Foundation. Both of my grandmothers were diagnosed with Breast Cancer. Both women faced the disease with amazing grace an courage.
The Affiliate Marketers Give Back team has set a goal to raise $30,000 for this years event which is nearly double what they raised last year. If you would like to join the team or donate please visit Affiliates Give Back.
Kudos to Missy Ward and the Affiliates Give Back team for taking on such an enormous challenge and raising funds for an incredible cause.
How to Balance Using Google Calendar
After Outlook Office took a dive on me I started to take off my microsoft office blinders and look into other alternatives to run my email and my calendar. I found that Google Calendar truly fit my life and my needs as a busy mom and as work from home professional.
1. I can check my calendar from my mobile phone without syncing or anything else just find it and use it. That is my biggest thrill is one unified calendar.
2. I love how easy it is to add more than one calendar and use the public calendars as well. For instance I use my calendar for all of my appointments etc. Then I created a calendar for each kids schedule. Now I can easily overlap the calendars and see when we have scheduling conflict or isolate the calendar for printing it in a single sheet to display on the family communication which is the refrigerator.
3. I adore the ability to add recurring events relatively easily such as birthdays, anniversaries etc.
4. Public Calendars. If you want Faith Hills touring schedule or my personal favorite the Nebraska Husker Football schedule you can easily search the public calendars and have them incorporated into your on schedule with just a few clicks.
5. I took this calendar one step further. I enjoy providing my family with decent meals and also try to diet on occasion so I created an entirely separate calendar with a weeks worth of meal planning, created a standard shopping list for that week. The benefit to creating the menu calendar is the ability to rotate the week worth of meals using the recurring feature. My kids eat the same things tacos, pizza, sub sandwiches etc. Occasionally I toss in a new menu item but for the most part your standard meals rotate. A standardized shopping this and a recurring menu saves me time and a ton of engry deciding what to put on the table at night.
I realize this topic is off base for marketing but it does allow me more time for marketing and more time to spend with my kids which is the point of working from home.
bloglines
Why Twitter?
I was asked do you have a Twitter account. Twitter what in the world is twitter. I quickly browsed it and was not initially impressed by the concepts. My first review left me with the idea that this might be just another major time waster like scanning ebay for crap I don’t need or visiting perezhilton blog to get information on which pop star was recently arrested.
I opened the account anyway as my curiosity was peaked. I don’t have the lingo down yet but I think I began to tweet or chirp or something which is what you do on Twitter. I reviewed some of other accounts and found out that people tweet on any topic that comes into their heads. It is fun to watch and let me tell you it can be very additive. That is was makes it an awesome place to find a captive audience for what ever you are marketing these days.
Here’s how I see it working. Get an account on Tweeter and start following someone you know like me of course. Click here and select follow after you open the account. You will start seeing me tweet about my daily activities like chasing kids, working on projects visiting with other tweeters. You will see how you soon become familiar with me and we eventually build a relationship. Once in awhile I may toss in a link to something I find interesting and you may naturally follow the link because you know me from my tweets. This is relationship marketing at its finest.
Now you have been following me and you will see other people I follow. You can click on their profiles and start following them as well. When you follow you naturaly start receiving followers back. it is really amazing and easy to pick up followers just by tweeting and following other tweeters.
The downside is you will run across the scourge of the earth who I think Twitter is starting to brand as spitters or spatters who just tweet links. Who cares they come with the territory and I think there is blocking in place to prevent them from gumming up your screen.
All in all I see Twitter as a major player in relationship marketing, social media marketing and provides you with a huge opportunity to promote yourself and your products almost instantly.
Be sure to grab a Twitter account and I look forward to finding you following me and guess what I may even follow you back. Follow me at http://twitter.com/charity_adams
PPC Coach Best PPC Marketing Coach
I wanted to learn PPC. Ebooks sure, free videos wonderful but I wanted access to the real earners in ppc. I joined one class/membership program at a whopping $300 per month. A few tracking tools and some other interesting stuff but nothing so stellar that would require me to continue to drop $300 per month.
I laid off he ppc for awhile and came across the PPC Coach. At $51 per month seemed reasonable and definitely worth some exploration.
This was the jackpot of PPC Coaching. Here’s what I found when I joined.
1. Instant access to th PPC Coach who makes well over $10K per month. $10K per month is probably being modest because I am sure he is raking even more than that. When I mean instant access I mean you can use the forum to send pm’s and they will be answered by the coach personally. In the more expensive course I did get a consultation with a member of the team but continued personal coaching would have required over $1000.
2. The coach starts you off small with a simple and easy technique. Don’t go into this course guns blazing wanting answers to all the PPC questions you have. Take the course 1 month at a time. Learn each technique with out trying to jump ahead and soon you will be meeting your financial goals.
3. The forum. The forum is wild, crazy and super informative. Ask a question and you will get not 1 but oodles of answers from all the members on the forum. The forum is hot and moves quickly. It is active day and night. You will meet people from all over the world on the forum.
4. Inspirational. The coach is big on goal setting. He allows you to post your goals and encourages the members to post their success and even their frustrations. After being on the forum a little over 5 months now I see the learning curve being about 3-5 months. This is not a get rich quick class even though it certain can be and has been for a few. The most encouraging thing I read on the forum is those who struggle and struggle and then find their success. Again I see this program as a money maker for those who can put forth about 6 months of effort following the lessons.
5. Tools. One of the biggest issues with PPC is learning how to format the campaigns quickly. One thing the coach does is adds tools frequently. The latest 2 tools include a massive ad tracker and campaign rotator. This thing has to be worth $50 per month on its own but it is included in the membership. The other is the tool that allows you to post your campaigns on the Big 3 PPC Engines (Google, Yahoo and MSN) huge time saver when you really dig into ppc. The other tools are just as awesome and are included in the package.
Overall I think the PPC Coach program is definitely worth a look and certainly worth the continued membership if you want to profit from PPC in the next 3 to 6 months.
Click Here to join PPC Coach.
New Journey - Affiliate Manager
I have sold my business and want to go into affiliate management. I have worked with affiliate networks for nearly 10 years now and want to work on the other side of the fence. I have had a several interesting opportunities and think I have found the network that is right for me. \
I am sitting on pins and needles waiting for the 17th of April when I am supposed to get the final word about my job offer and job acceptance.
In the mean time I have really started to network looking up all my contacts at the various social networking sites. I have enjoyed reading the comments and hearing love to work with you again when I send invites.
I have just started to use Linked in. This is my profile page
http://www.linkedin.com/in/charityadams
I need to get to work on creating my profiles but knock on my door and I will definitely answer at Linked in
Today I also joined Twitter.
Not exactly sure what that is completely about but look forward to updating you soon as to its necessity on the internet.
Advertisers and Publishers Talk To Me at WebJamAds
charity@webjamads.com -
(AIM: cawebjamads
(p) 888.203.8055 x 812
((c) 308.379.9119
((f) 435.695.1200
